PERCEPTION OF INSTAGRAM AND TIKTOK STORIES CONTENT CONSUMPTION BY TEENAGE WOMEN
Name: MARIANA MAURO PRETI
Publication date: 02/09/2025
Examining board:
Name |
Role |
|---|---|
| CICILIA MARIA KROHLING PERUZZO | Presidente |
| DANIELA ZANETTI | Examinador Interno |
| LEONOR GRACIELA NATANSOHN | Examinador Externo |
Summary: This reception study proposes Instagram and TikTok stories as a hybrid genre
between audiovisual and algorithms, researching their perception and
consumption by adolescent women in public schools in Vitória, capital of
Espírito Santo. The objective is to investigate the reception of stories
content by adolescent women to understand how this consumption is configured
and what the respondents' perceptions are about them. The quali-quantitative
methodology involved bibliographic research, a reception study through data
collection via surveys, and the application of the Delphi method. For the
analysis, the Theory of Social Representations (Moscovici, 1961) was used, as
well as concepts from Martín-Barbero's cartographic maps (2004),
supplemented by specialist assessments on the main response axes obtained. It
is concluded that this consumption 1) is predominantly passive, with a
pseudo-appropriation of users in digital territories dominated by large
technology companies without adequate regulation; 2) is conditioned by market
standards guided by secret algorithms and by a self-regulatory advertising;
3) is profit-oriented throughout its entire production chain, from
influencers and advertisers to the owners of the digital platforms, despite
the harm it may cause to consumers (users), including their health. The
adolescent’s perception of stories content is based on social
representations that may 1) have harmful impacts on their development,
affecting their health, self-esteem, sociability, independence, critical
thinking, values, and relationships; 2) reinforce the creation of
hyper-realities, in which the difference between reality and its
representation is lost. Finally, the idea of "algorithmic domestication" is
proposed, through which digital platforms condition their users to dominant
general views.
