RESEARCH LINE 2
RESEARCH LINE 2 – COMMUNICATIONAL AESTHETICS AND LANGUAGES
Each PósCom faculty member is encouraged to develop a research plan aligned with the program’s two main research lines: Communication and Power and Communicational Aesthetics and Languages. Below is the list of faculty members associated with Line 2 and their current research projects.
Antônio Carlos Queiroz Filho
Title: Between Pixels: Game Studies and Digital Territorialities | Communicational Aesthetics and Geo-Linguistic Expressions
Abstract: This transdisciplinary project combines Game Studies with Communicational Aesthetics and Geo-Linguistic Expressions. Drawing from post-structuralist and decolonial theories, it examines how digital and urban cultural practices reconfigure notions of space, identity, and community. One strand focuses on how video games function as platforms for aesthetic and narrative experimentation. Another investigates how urban artistic practices intersect with media to challenge power structures and create new forms of expression. Methods include content analysis, case studies, virtual and real ethnographies, and cultural/social cartographies. The integration of qualitative and quantitative approaches aims to critically understand the interplay between digital media and urban practices.
Arthur Fiel
Title: Histories, Policies, and Poetics of Audiovisual and Cultural Production
Abstract: This research adopts a threefold approach to analyze the development and impact of public policies in the audiovisual and cultural sectors. It explores their historical trajectories, political processes, and aesthetic dimensions, focusing on how these intersect to shape national and local cultural expression.
Daniela Zanetti
Title: Networked Audiovisual Culture and Disputed Symbolic Territories: Climate Crisis Videos and New Forms of Cyberactivism
Abstract: This project explores audiovisual phenomena on digital platforms, particularly their relationship with activism and sociability. It focuses on how networked audiovisual cultures foster new forms of discourse and identity through content such as vlogs, documentaries, and short videos. Recent work has examined short-form videos about climate change on platforms like TikTok, analyzing how they contribute to emerging cyberactivist movements.
Elisa Fabris de Oliveira
Title: New Paradigms, New Advertising: Document Analysis of Social Representations in Propesq eBooks
Abstract: This study investigates transformations in advertising, now characterized by hyper-publicity and prosumer participation. It conducts documentary analysis of academic papers presented at the Propesq conferences (2010–present), using the theoretical-methodological framework of social representations.
Fábio Gomes Goveia
Title: Data Visualization Laboratory for Social Media Networks
Abstract: This project develops data visualization technologies for social media platforms. It focuses on five thematic areas: health, climate, online advertising, democracy, and public policy. The methodological pipeline includes data extraction via APIs, post-processing for information generation, building databases and custom APIs, creating dashboards for public discourse monitoring, and applying AI and machine learning to automate the interpretation of social phenomena.
Flávia Mayer dos Santos Souza
Title: Communication and Consumption Territorialities
Abstract: This project examines the symbolic and cultural dimensions of territorialities shaped by communication and consumption practices. It uses sociosemiotic frameworks to analyze how meaning is generated in communicational processes, particularly within urban and consumer spaces.
Gabriela Santos Alves
Title: Confinements: Territories and Meanings of Feminine Spaces
Abstract: This long-term project (2016–2036) investigates the symbolic territories associated with female confinement, using feminist theory and film analysis. The research addresses six domains—incarcerated women, madness, sexuality, sanctity, domesticity, and substance use—through academic publications, community engagement, and artistic productions, including short films such as C(elas) and Riscadas.
Livia Silva Souza
Title: Signs of Sustainability in the Communication of Brazilian Brands
Abstract: This study explores how Brazilian brands incorporate sustainability in their advertising. Drawing on semiotic theory and critical perspectives on corporate narratives, it analyzes textual, visual, and auditory signs of sustainability in advertising discourse, questioning the underlying meanings and contradictions.
Pedro Marra
Title: Sing It and It's a Goal: Soundscapes, Communicational Ambiances, and Football Performances in Contemporary Sports Spectacles
Abstract: This project examines the role of sound in shaping the sensory conditions of football performances. It builds on previous doctoral research into sonic techniques in football, expanding the analysis to recent developments such as the construction of a new stadium and the transformation of Atlético Mineiro into a Football Corporation (SAF). The study combines field recordings, audio editing, and ethnographic methods, with outcomes including academic publications and a sound-based artistic performance.
