INDIGENOUS CYBERACTIVIST WOMEN: TERRITORIALITIES AND SELF-NARRATIVES ON INSTAGRAM
Name: LARISSA RAIS CELESTE
Publication date: 05/11/2024
Examining board:
Name |
Role |
|---|---|
| ANTONIO CARLOS QUEIROZ DO O FILHO | Examinador Interno |
| DANIELA ZANETTI | Presidente |
| LISIANE MACHADO AGUIAR | Examinador Externo |
| RUTH DE CASSIA DOS REIS | Examinador Interno |
| SÉRGIO RODRIGO DA SILVA FERREIRA | Examinador Externo |
Summary: This dissertation aims to investigate the expressions of identity promoted by Brazilian
Indigenous women cyber-activists, with an emphasis on the communication strategies
employed on social media, particularly Instagram. The research analyzed the profiles of nine
Brazilian Indigenous cyber-activists, focusing on posts made during the week following April
19, 2023, a date that symbolizes the national campaign celebrating Indigenous culture and
struggles. The methodology employed included a categorical content analysis of the collected
posts, followed by a critical analysis of the data to deepen the understanding of the discursive
and communications strategies adopted. These steps allowed an evaluation of the visibility
achieved by these activists' actions on social media during the analyzed period in 2023. The
results highlight how these women construct and share narratives that reinforce their personal
and collective identities, transforming digital platforms into spaces of expression, resistance,
and rights advocacy. Social media thus emerges as a fundamental tool for cyber-activism,
enabling Indigenous women to amplify their voices, strengthen their causes, and fight for
dignity. On the other hand, the study also underscores the numerous challenges faced by these
cyber-activists, stemming from their dual identity as women and Indigenous peoples. These
challenges include sociocultural barriers, structural prejudices, and access limitations, making
their pursuit of equity and social justice a constant struggle in both dimensions. This research,
therefore, contributes to the field of communication by shedding light on the dynamics of
visibility, resistance, and representativeness on social media, highlighting the protagonism of
Brazilian Indigenous women in the digital landscape.
