OUTSOURCING OF PUBLIC COMMUNICATION: THE CASE OF THE GOVERNMENTS OF ESPÍRITO SANTO
Name: ALEXANDRE LEMOS JUNIOR
Publication date: 28/04/2023
Examining board:
Name |
Role |
|---|---|
| JOSE EDGARD REBOUCAS | Advisor |
Summary: This study emphasizes public communication and the Political Economy of
Communication as theoretical and methodological references to study the policies for
distribution of publicity and propaganda resources adopted by the Government of the
State of Espírito Santo between 2011 and 2018. This investigation elaborates a
mapping of the governmental communication vehicles in order to verify the
proportionality of these vehicles that receive public funds to further investigate the
technical criteria for policies on resource distribution and outline the profile of the
political, social and economic relations of such media groups. To achieve the
objectives, the project is based on previous bibliographic and documental research,
configuring itself as a descriptive study. Some difficulties in collecting data for the
construction of the research corroborate the urgent need for studies on the subject.
The slicing of data on the website of the State Government made it impossible to
cross them, making some analyses unfeasible. However, this is a failure of the very
law that governs how transparency should be given to advertising execution
contracts. In Espírito Santo, there is an outsourcing of public communication to the
detriment of investment in the State's own means of communication, as it is
observed, on the part of the two administrations analyzed, a privilege of expenses
with these vehicles and a look and minimal expenses with the vehicles public. Since,
over eight years, the amount of BRL 464.7 million was spent on private/commercial
media; with RTV-ES R$ 46.2 million (10% of the amount spent on private/commercial
vehicles); and with the Official Gazette R$104.6 million.
