Name: THAMARA MACHADO PINTO
Publication date: 25/04/2023
Advisor:
Name |
Role |
|---|---|
| DANIELA ZANETTI | Advisor * |
Examining board:
| Name |
Role |
|---|---|
| DANIELA ZANETTI | Advisor * |
Summary: Just as the Amazon forest has its periods of instability during successive "fire seasons", YouTube, in its own way, also goes through intense "heat waves" and flames within the discursive disputes. In this way, just like fire, misinformation on the video platform spreads at an incalculable speed, it only takes a simple point of ignition triggered by any individual and YouTube is totally set on fire by false information. With this conjuncture in mind, this research investigates how disinformation content about Amazon fires is formed during the years 2019,
2020, and 2021. To this end we employ a methodology composed of the union of Content Analysis (BAUER, 2008) and Moving Image Analysis (ROSE, 2008). After a data extraction and scraping done through the YouTube Data Tools software, we arrived at a result of 342 misinformation videos about the burning in the Amazon. From this material we analyzed aspects concerning the discourse and the audiovisual language adopted in the videos, which
showed us the main strategies used by the platform`s content creators, the youtubers, in order to give engagement to their productions.
