Name: Milena Mangabeira da Silva
Type: MSc dissertation
Publication date: 05/04/2018
Advisor:

Namesort descending Role
Ruth de Cássia dos Reis Advisor *

Examining board:

Namesort descending Role
Elen Cristina Geraldes External Examiner *
Fabio Gomes Goveia Internal Alternate *
Fabio Luiz Malini de Lima Internal Examiner *
Ruth de Cássia dos Reis Advisor *

Summary: The impeachment process of President Dilma Rousseff of the Workers' Party between December 2015 and August 2016 was one of the main political and institutional crises in Brazil in the post-re-democratization period. Digital social networks are constituted as political and communicational territories and play a fundamental role in the process of political articulation and citizen participation. We sought to understand how the Brazilian Senators appropriated the
instruments made available by Facebook, the most used social network in the country, to become active characters in the narrative disputes in the Brazilian political scene, observing the main strategies and discursive options adopted by these agents politicians. Based on a database composed of 27,119 posts made between April 17 and August 31, 2016, during which the process of impeachment proceeded in the Senate, extracted from 82 pages of senators of the Republic, and a theoretical contribution that combines contributions from the discourse analysis, content analysis and network analysis, in a process of triangulation of methods - multimethod -, we identify discursive strategies that have in the dramatization their organizing axis. The routing of the political plot aims to persuade the public by mobilizing the emotions to create empathy and adhesion, an operation that finds in the place of speech the shortcut to
constitute argumentative legitimacy. With the use of multimedia forms of expression, parliamentarians, in a single movement, configure and appropriate the context of political crisis to dispute narratives consonant with their political vision, aiming to boost allies and disqualify opponents. In a moment of political polarization, the strategy of emotion and disqualification in the political discourse is common to the main political agents that have volume of presence
in social networks, provoking users' engagement. KEY WORDS: political discourse; speech analysis; Facebook; impeachment; territoriality.

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