Visibility
The visibility of the PósCom Program has been expanded through a strategic digital presence, active participation in academic events, and engagement with the media. These efforts enhance the program’s recognition, promote its intellectual production, and consolidate its academic and social impact.
1. Strengthening Digital Presence
PósCom has invested in digital platforms to broaden the reach of its initiatives:
Website available in Portuguese, English, and Spanish: Centralizes institutional information, application calls, and academic output.
YouTube (568 subscribers): Used for scientific dissemination and event recordings. Future plans include interviews and explanatory videos.
Instagram (460 followers): A fast and effective communication tool for sharing events, application calls, and academic activities.
Innovative Initiative: "My Research in 1 Minute"
To bring academic research closer to the general public, PósCom launched the "My Research in 1 Minute" campaign, challenging students to explain their research clearly, accessibly, and objectively in short videos. This action strengthens the program’s identity on social media and empowers students to communicate their work in a dynamic and effective way.
2. Research Group Activity on Social Media
PósCom’s research groups play a key role in scientific dissemination and digital engagement. They foster debate, publish content, and strengthen dialogue with the academic community.
Highlights:
Rasuras: [Website | Facebook | YouTube]
OCAC - Observatory of Communication and Culture: [Website | Instagram]
Labic - Laboratory for Internet and Data Science: [Website | Instagram]
CAT - Audiovisual Culture and Technology: [Instagram | YouTube]
These platforms extend the reach of research, promote societal interaction, and reinforce PósCom’s academic identity.
3. Media Engagement and Knowledge Dissemination
PósCom faculty have become academic references in the media, contributing with analyses, interviews, and expert commentary.
Highlights:
Antonio Carlos Queiroz Filho: Columnist at Folha Vitória, discussing art, culture, and communication.
Cicilia Maria Krohling Peruzzo: Interview in the Abrapcorp Newsletter on popular communication.
Daniela Zanetti: Articles in A Gazeta on environment, technology, and democracy.
Emerson Campos Gonçalves: Interview on TVE Espírito Santo about the impacts of social media on mental health.
Fábio Goveia: Interview in Folha de São Paulo on fact-checking and disinformation.
Gabriela Santos Alves: Research on female representation in audiovisual media with national recognition.
The presence of PósCom in the media reinforces its influence in public discourse and bridges academic knowledge with society.
4. Hosting and Participating in Academic Events
PósCom’s participation in academic events is key to expanding its national and international visibility.
Events organized by PósCom:
Communication and Territorialities Seminar: Became international in 2024, with guests like Mauro Porto (Tulane University) and Rafael Grohmann (University of Toronto).
IRRADIA - Radio Art Festival: Focused on sound experimentation and radio art.
Colloquium on Paulo Freire: Celebrating the centenary of the educator with a focus on communication and social transformation.
Photography Week and Sound Studies Conference: Expanding the debate on image and sound in communication.
Participation in conferences: 153 papers presented between 2021 and 2024 at events such as Intercom, Compós, the International Congress on Digital Citizenship, and the X Congreso Internacional AsAECA (Argentina).
These presentations cover journalism, popular communication, identity, technology, and the environment, reinforcing PósCom’s relevance in communication and territorialities.
5. Awards and Recognition
Awards received by PósCom highlight its academic and cultural impact:
Film "C(elas)": Award-winning documentary in national and international festivals, strengthening the program's audiovisual contributions.
Honorary Titles: Professors Ruth Reis and Gabriela Santos Alves recognized by the Municipal Chamber of Vitória.
Colibri Award: Students mentored by Flávia Mayer dos Santos Souza secured the top three positions in the most prestigious advertising award in Espírito Santo.
Adelmo Genro Filho Award: Works supervised by Rafael da Silva Paes Henriques received Honorable Mentions.
These achievements underscore PósCom’s commitment to academic excellence and its cultural and scientific influence.
Conclusion: PósCom as a National and International Reference
PósCom-UFES is established as a center of academic excellence with a strong social and scientific impact. The program’s visibility strategy encompasses:
Digital presence (trilingual website, YouTube, Instagram, active research groups);
Media engagement (faculty in press collaborations);
Strategic academic events (international seminars and academic festivals);
Robust participation in major conferences (Intercom, Compós, AsAECA, among others);
Recognitions and awards (Colibri, Honorable Mentions, individual honors).
By promoting ongoing dialogue with society, PósCom strengthens its academic relevance and social impact, solidifying its status as a national and international reference in the field of Communication and Territorialities.
