Name: JESSICA ELAINE MOREIRA SAMPAIO
Publication date: 20/08/2026
Examining board:
Name |
Role |
|---|---|
| ALINE MARIA DIAS | Examinador Interno |
| GABRIELA SANTOS ALVES | Presidente |
| LARISSA LEDA FONSECA ROCHA | Examinador Externo |
Summary: The Brazilian telenovela, as a cultural product and form with wide social penetration, constitutes a central symbolic territory for the dispute of meanings regarding race, gender, and class. This dissertation investigates, through the analysis of the telenovela Vai na Fé (TV Globo, 2023) — a historical landmark for featuring a predominantly Black cast in contemporary contexts —, how the representations of Black women tension controlling images and operate displacements within the regimes of visibility imposed by the media. Grounded in the dialogue between Raymond Williams' cultural materialism, Stuart Hall's cultural studies, and the epistemologies of intersectional Black feminism (Patricia Hill Collins, bell hooks, Lélia Gonzalez, and Carla Akotirene), the research assumes that visuality is a technology of power and the administration of identities. Methodologically, it adopts
Diana Rose's moving image analysis, applied through a longitudinal perspective covering the first, fourth, and seventh months of the show's broadcast. The analysis demonstrates that, although the production inaugurates new symbolic territorialities by centering the affection, religiosity, and labor of Black women, such advancements coexist with contradictions of the cultural industry, which frequently instrumentalizes diversity as a strategic commodity within the neoliberal political landscape.
