Name: Marcela Tessarolo Bastos
Type: MSc dissertation
Publication date: 24/08/2016

Namesort descending Role
José Antonio Martinuzzo Advisor *

Examining board:

Namesort descending Role
Daniela Zanetti Internal Examiner *
José Antonio Martinuzzo Advisor *

Summary: This research analyses the informational exchanges and the communication
challenges in online groups of digital social networks. In network mediatized
society, ordinary citizen started to produce and distribute contents and this fact
changed the communication flow. To analyse the flow of information, the
communication interfaces and the ethics in these spaces with a strong territorial
identification, we elected Utilidade Capixaba – ES – UP, a Facebook group, as
the object of research. For the study, we did an extensive literature review, we
researched data through ethnography, interviewed the mediator of the group;
we also conducted the research with its members, we analysed posts according
to the ethical principles described by Comparato (2006) and we followed step
by step the discourse analysis proposed by Orlandi (2012). We concluded that
digital social networks provide information in real time and connects members
of the group through daily discussions on the internet. At the same time, there is a space of services, reverberations and hoaxes, bringing ethical principles such as solidarity, freedom, equality, security and all the implications involved in order to debate some issues. Most members still have a passive behavior,
although they forsee the main advantages of these spaces in search of active
citizenship and to be able to write and disseminate information and different

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